Personal styling · Corporate image

Style is
confidence,
worn well.

Personal styling and corporate image consulting by Dominique Wolf — helping people and businesses look like the very best version of themselves.

The mission

To dress ordinary people spectacularly — because there’s something out there for everyone.

No formulas · No judgement · For every body & budget

What I do

Two ways to work together.

Whether it’s your own wardrobe or your whole team, the goal is the same: to feel good in what you wear and show up with genuine confidence.

01 — For you

Personal Styling

Personal styling isn’t only for the rich and famous. It’s a fresh, expert eye on what you already own — and the confidence that comes from finally knowing what suits you.

  • ◆Wardrobe edit & organising — audit what you own, reinvent it, and build outfits that work.
  • ◆Personal shopping — buy only what you need, that goes with what you already have.
  • ◆Colour & shape — discover the tones and silhouettes that genuinely flatter you.
  • ◆Style personality — dress like the truest, most confident version of you.
  • ◆Event & occasion styling — look and feel right for the moments that matter.
02 — For teams

Corporate & Workshops

Your people are your brand. Interactive, non-prescriptive sessions that help teams show up with confidence and represent the business with pride.

  • ◆Presence & personal branding workshops — from 45-minute talks to half-day experiences.
  • ◆Guest speaking — ladies’ days, wellness events and corporate functions.
  • ◆Uniform & dress-code design — a considered look aligned to your brand.
  • ◆Professional headshots — optional, LinkedIn-ready portraits with photographer Ben.
  • ◆1:1 style conversations — private chats for attendees on the day.
Signature workshop

Professional Presence & Personal Branding

Not a fashion lecture — a fun, confidence-building experience that helps your people understand how presentation shapes credibility, and show up as their best selves every day.

Format45 min – 2 hrs
Group sizeAny
WhereOn-site
Every attendee leaves with a personalised Style Guide
The psychology of dressing well

Why what you wear affects how you feel — and how others read you.

Confidence & first impressions

Formed in seconds, long before a word is spoken.

Personal vs company brand

How to honour both authentically at work.

Polished on any budget

Practical, affordable changes that make an immediate difference.

Colour & shape confidence

The tones and silhouettes that make each person glow.

Quick wins & Q&A

A candid, relaxed conversation about real style challenges.

Meet the coach

Dominique Wolf.

For over 14 years, Dominique has been dressing ordinary people spectacularly. Before founding The Style Coach in 2013, she spent a decade in magazine publishing — at Cosmopolitan, heat and FHM — building the sharp editorial eye she now brings to every client.

She styles for TV, print and online media, consults to some of South Africa’s best-known companies, and is a sought-after guest speaker who brings warmth, humour and zero judgement into every room she walks into.

14+Years styling
10Years in magazines
100sWardrobes transformed
Trusted by

Teams across South Africa.

Sun InternationalSanlamABSANedbank LibertyPick n PayMultichoiceT-Systems EYEnvironGiant LeapCurro Fiat ChryslerInspiration Office
In their words

The change is evident.

”
Dom’s presentation was exceptionally enlightening, entertaining and thought-provoking. The change in our team has been evident — such a worthwhile project and a real morale booster.
JennyEdgefield Marketing
”
Dom has completely transformed how I dress. She didn’t throw out my closet — she built a practical lookbook from my existing clothes. On the days I don’t feel my best, I still know I look great. I took a brief break but came right back — she is simply the best.
Tash JocovicPersonal styling client
”
Dom helped me discover my own sense of style without ever pushing her taste onto me. Even living overseas, I still video-call her from the store before buying. That confidence has carried into every part of my life — work, interviews, even a braai with friends.
Jayme CesmanPersonal styling client
Let’s begin

Book a session.

Personal styling, a team workshop, or a speaking slot — tell me a little about what you have in mind and I’ll be in touch.

Emaildom@thestylecoach.co.za Phone083 448 2321
Based inJohannesburg · Travel within JHB included